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Speaking of 2010, don’t forget to register for the first meeting and workshop of the new year: “Designing Brand Identity” with Alina Wheeler. This will be a unique opportunity to hear from a nationally-known marketing and branding consultant and interact one-on-one with Alina during the workshop – addressing some of your own branding strategy questions.
February 5, 2010
McCarthey Athletic Center
801 N. Cincinnati St.
Spokane, WA 99201
Breakfast meeting: 7:30am - 9:00am, McCarthey Athletic Center Foyer
Fast track overview of Alina’s book Designing Brand Identity focusing on fundamentals and process.
Workshop: 9:30am - 11:30am, McCarthey Athletic Center Herak Club Room
2-hour in-depth workshop on the Designing Brand Identity process with interactive components.
Click here to RSVP and pay for this event online!
Alina Wheeler is the author of Designing Brand Identity: an essential guide for the whole branding team, from the CEO to the creative director, to the design and marketing team. It is the first book to deconstruct the branding process into a universal, disciplined five-phase methodology. Alina reinvents the idea of a marketing textbook, seeks to demystify branding, and illuminates the range of tools used by experienced practitioners. Her book demonstrates the relationship between strategy and design, and showcases best practices in the public and private sector around the world.
Traveling from Philadelphia to Spokane, she will be giving a presentation on the book during the MarCom February breakfast meeting from 7:30am to 9:00am, focusing on the fundamentals and process of designing brand identity. She will then conduct an optional 2-hour workshop following the meeting from 9:30am to 11:30am delving into the process with interactive components.
To purchase Designing Brand Identity prior to the program, visit Alina's website at www.alinawheeler.com.
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