Join us for the Friday, June 2, meeting at the COG when Jeanna Hofmeister, vice president and director of destination marketing for the Spokane Regional Convention & Visitors Bureau (CVB), shows how their integrated marketing program has generated results.

Integrated marketing can be interpreted many ways. For some it's simply a cohesive approach to marketing, advertising and public relations. For others it may be about consistent implementation of a company brand.

For the CVB it's about all of the above, bur more importantly it's about getting results: generating increased demand, driving sales, enhancing the value of our products and services, increasing their visibility, creating customer loyalty and most importantly, actually delivering their brand promise.

This approach has forced them to step outside the conservative, quasi-governmental box into which organizations like theirs often get locked. It's about beating down traditional thinking to create customer-centric, culture-centric marketing pieces that people outside the company want to use as their own, thus delivering the CVB brand message to a far wider audience than they thought possible.

Jeanna Hofmeister is vice president and director of destination marketing for the Spokane Regional Convention & Visitors Bureau. Prior to joining the Spokane Regional CVB in October 2000, Hofmeister was general manager of The Kempis Hotel Suites and The Winged Lion, a luxury boutique hotel and restaurant in Spokane. She previously served as Director of Membership Development for the Spokane Regional CVB, Director of Creative Services and Sales Marketing for the NBC affiliate, KGW-TV in Portland, Oregon, Director of Public Affairs for the Independent KPDX-TV in Portland, Oregon, and Director of Marketing and Community Relations for the ABC affiliate, KIVI-TV in Boise Idaho. 

Hofmeister also oversees the Inland Northwest Film Commission as the official liaison to the Washington State Film office, is a member of the Spokane Valley Chamber’s Tourism Committee, the West Plains Chamber’s Tourism Committee, the Washington State Tourism Marketing Advisory Committee,  and serves on the Product Development Committee for the Washington State Tourism Office.

Hofmeister has worked as a communications and marketing consultant to governmental organizations and private businesses around the world. She studied communications at the University of Washington and the University of Idaho.

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The EWU Senior Capstone class will be giving a presentation immediately following the Friday, June 2, SPRC/PRSA breakfast, on the four different age generations and how they work together, with tips on interactions with the different generations in the workplace.  

The presentation will take place right after the regular scheduled meeting that ends at 9 a.m. Come and learn about your generation as well as others, and leave with a better understanding of different age ranges. 

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Nine Months of the Jive
By Janelle Jovick, SPRC president

It is official; this is the last column of the Jive. Unless The Spokesman-Review or the Inlander decide to pick up this stellar integrated marketing communication banter on a regular basis, I can now cross "aspiring columnist" off my list of lifetime pursuits.

Don't get me wrong: I've enjoyed inspiring and hopefully amusing all of you for the past nine months, but I think The Jive is at full term. It is somewhat ironic and symbolic that the Jive exits on the ninth month. If my presidency had a lucky number it would definitely be nine. I’m uncertain what we’ve been putting in the coffee at the morning board meetings, because clearly three board member pregnancies during one term is a new record. 

To commemorate the ninth month of the Jive it seems only appropriate to highlight the top nine accomplishments of our board this year (in no particular order):

9. Over 130 SPARC Award submissions – a new record!

8. A fantastic SPARC Awards Event.

7. Commitment to Strategic Planning; complete with board of director and member research.

6. The Integrated Marketing program and workshop by Dale Erquiaga of R&R Partners: What happens in Vegas, stays in Vegas.

5. DHC’s Inside Scoop on P.R. for the reality TV program: Extreme Home Makeover.

4. The first “You Be the Judge” Breakfast.

3. Three successful intern placements.

2. The summer social and networking event at Arbor Crest

1. Development of the new SPRC vision and mission statement (look for more re-branding in September)!

It took a lot of work, but I’m proud of what the nine members of the SPRC board of directors accomplished this year. We definitely got into a jive and kept SPRC moving in a positive direction. Please take a moment at the Friday, June 2, meeting to thank everyone for their dedication and hard work.  Meanwhile, I’ll be moving my jive into the role of Membership Chair! 

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We will be voting in the following SPRC officers at the end of the June 2 meeting.

Incoming Officers:

Bethany Luck-Hutson, President

Dave Sonntag, Vice President

Incoming Board of Directors:

Nicole Grier

Kaarin Appel

Ron Nichols

Pam Kippes

Jeff Thomas

John Carter

Ed Bruneau

Janelle Jovick

Thank you to Yvonne Lopez-Morton, Jeff Oswalt, Robyn Dunlap, and Sara Johnston for lending your expertise to the SPRC Board. We appreciate your time and energy!

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Mark your calendar now for the always fun and exciting SPRC Summer Social:

Date: Wednesday, July 26
Where: Arbor Crest
Time: 4 to 7 p.m.
Cost: Free to SPRC members and $10 for non-members

Join us for fine wine, light hors d'oeuvres and spectacular views!

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