Join us at 7:30 a.m. on Friday, May 5, at the SPRC/PRSA breakfast meeting in Cataldo Hall on the Gonzaga campus for Dr. Joe Albert's presentation on "Internal motivation: moving from push to pull".

Albert is currently an assistant professor in the Department of Organizational Leadership at Gonzaga University. For the past five years he has directed the Comprehensive Leadership Program for undergraduate students at Gonzaga.  He holds a Ph.D. in leadership studies, a master’s degree in counseling-psychology, both from Gonzaga, and an undergraduate degree in business management from St. Joseph’s University in Philadelphia. 

Albert has been at Gonzaga as a faculty member since 1994. Previous to this he was an elementary school counselor, did private counseling, and also directed a high school campus ministry program for six years.

In addition to teaching, Albert provides consulting, training, and facilitation services to for-profit and not-for-profit organizations in a number of areas including: leadership and storytelling, motivation in work organizations, emotional intelligence in the workplace, organizational change and, organizational behavior.

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Success of the 2006 SPARC Awards

By Janelle Jovick, SPRC president

Thank you to all members who supported the 11^th Annual SPARC Awards, last Thursday evening at the Spokane Club. SPRC has a lot to be proud of with over 130 award submissions, an extremely competitive judging environment, and a dedicated SPARC committee that pulled together another amazing event. 

I am impressed with the quality of work all of you continue to produce and appreciate the fact you take the time to put together entries. I realize we all have extremely packed schedules, and sitting down and writing (and sometimes remembering) the project objectives, research, use of resources, implementation and results is a HUGE process. As practitioners, we sometimes find ourselves going through the communications process naturally(in unwritten form), however, the entry process forces us to ask ourselves why we made certain decisions, and evaluate where the holes were in our programs, press releases, or marketing design. All of that happens before you even submit your entry! What a fantastic learning tool. 

After all of the effort, I sincerely hope that you share your entries with others inside and outside of your organization. Use this as an opportunity to generate conversations with new clients, an engineer, or your CEO. It is a great time to remind everyone that effective communication programs and tactics utilize a strategic planning process. That’s right, your SPARC Award gives you credibility and reflects how you add value to your organization! If you are still too modest to share your work, don’t burry it too deep on your shelf. You may need it when the “renegade department” in your organization starts morphing into the PR/Marketing guru…

Congratulations to everyone on another successful year!

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By Dave Sonntag, SPRC judging chair

Thank you to our members for making the 11th Annual SPARC Awards a great success. The Spokane Club was elegant, the Champagne was flowing and the SPARCs were flying. Even though our judges were tough this year, our area professionals stepped up and proved their expertise by scoring plenty of Merit and Excellence Awards.

For a list of award recipients, click here. 

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Help Eastern Washington University create a major new image campaign, and take a shot at winning one of six Apple iPod music player giveaways. The entire community is invited to experience EWU's 7-minute image survey here.

SPRC student members as well as EWU PRSSA students led marketing communications efforts for this survey!

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The EWU Senior Capstone class will be giving a presentation after the June SPRC/PRSA breakfast on the four different age generations and how they work together, with tips on interactions with the different generations in the workplace.  

The presentation will take place right after the regular scheduled meeting that ends at 9 a.m. Come and learn about your generation as well as others, and leave with a better understanding of different age ranges. 

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