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September 2005 Program
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The Customer Is Not Always Right

Please join us for our inaugural 2005-2006 SPRC/PRSA monthly breakfast meeting in Gonzaga University’s Cataldo Hall on Friday, September 9, at 7:15 am. Along for the ride will be native Spokanite and Southwest Airlines Station Leader Kevin Jones discussing customer relations and the concept that the customer is NOT always right.
In his role with SWA, Jones is responsible for ensuring the safe operations of all Southwest flight activities in Spokane. Prior to assuming his current duties Jones served as Customer Service Supervisor for SWA’s Spokane operations.
SPRC/PRSA Monthly Meeting Schedule 7:15am — Check In and Dish Up 7:40am — Welcome and Intros (Members with PSA's report to designated mic) 7:50am — 30 second PSA's 7:55am — Speaker Introduction 8:00am — Program speaker begins 8:45am — End Program and Q & A 8:55am — Conclusion of Meeting
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The Jive from JJL
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Who Needs Reality TV, When You Can Come to SPRC?
WELCOME BACK! It is hard to believe fall is here and we’re gearing up for another sensational season of SPRC programming. That’s right—our fall line-up clearly overtakes CBS, FOX, NBC and ABC. Your SPRC Board of Directors has been working hard throughout the summer months to ensure we provide you with high quality programs, well-organized meetings, exceptional workshops and caffeine filled networking opportunities. Maybe you have seen Southwest Airline’s television program, Airline on A&E. This month, Program Chair, Bethany Luck-Hutson has been working to bring some of these crazy customer situations to you. Sharpen your customer relationship skills by attending September’s program, “The Customer Is Not Always Right.”
Next month you will have a chance to tell us how SPRC is doing by filling out our member survey. Please take the time to provide your input as it will play a vital role in the development of SPRC’s 5-year strategic plan being spearheaded by Fundraising Chair, Nicole Grier.
To stay competitive with your favorite television programs, we too need ratings. SPRC member feedback is critical to our organization and in an effort to make it easier, you will notice the conspicuous absence of paper program evaluations—that’s right, we’ve gone paperless! Instead, members will now receive a survey via e-mail after each meeting. Please take a minute or two and provide your feedback and input.
If you have ever thought you might be cut out for reality TV, an SPRC committee is definitely for you. Internship Chair Kaarin Appel, SPARC Event Chair Yvonne Lopez-Morton and SPARC Judging Chair Dave Sonntag are going to be casting shortly. Each is looking for dynamic individuals with bubbling personalities and a PR/Marketing background. If you’re still hesitating about applying, Special Events Chair Jeff Oswalt can help develop your application video.
I look forward to seeing you on September 9th. Just remember we don’t have TiVo capabilities yet, so members still have to attend meetings to participate in the SPRC reality programming!
P.S. Don’t forget to tell your friends. Membership Chair, Sara Johnston is recruiting the live television audience for Friday meetings. I wouldn’t want them to miss out.
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The Value of Internships
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"Leadership & learning are indispensable to each other." --John F. Kennedy
Do you remember your college internship and how it helped you hone in on your career? Or more importantly, helped you realize areas you may not be interested in pursuing. Maybe you’ve always regretted not doing an internship or perhaps are one of the fortunate SPRC members who has benefited from having an SPRC intern.
Which ever category fits you, you understand the value of internships and why it is important get involved with the SPRC Internship Program. The continued success of this program is a reflection of the commitment and ongoing leadership from SPRC members and inquisitive college students who are eager to embark on fantastic learning opportunities. In essence, both entities are indispensable; one side can not work without the other.
Each year SPRC awards internships with member organizations to at least two students. Both 10-week internships include a $1,500 stipend and tremendous opportunity for students. A team of four to five SPRC members is responsible for publicizing the program, distributing applications, visiting classrooms and interviewing and selecting both interns and hosts.
This is your chance to experience the reward of helping select two deserving students for the this year’s SPRC Internship as well as getting to know some of your SPRC colleagues a little better. The Internship Committee does not require a significant time commitment! It meets once a month from October through March, markets the program to area institutions and determines which interns and host companies are selected.
To provide leadership, expertise and enthusiasm on the Internship Committee or for more information, please contact Kaarin Appel at 358-7528 or via e-mail at kappel@wsu.edu.
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The Smart Career Move -- Your Career Deserves It!
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Professional Development: Affordable and Fun
It’s time to join or renew your membership to SPRC and continue enjoying reduced fees for monthly breakfast meetings and SPARC entries, free admission to the half-day workshop and summer social, the opportunity to host a talented PR intern, access to members-only pages on our website and many other great benefits of SPRC membership.
We all lead busy lives, but there’s always time for professional development. SPRC values your time. We hold 10 meetings each year, and as you know, each one is packed with great speakers, timely topics, meeting with friends and networking. The coming year will be no exception, as we have many exciting things on our agenda, including informative workshops and social events.
Membership dues remain affordable at $55 for the first member from an organization, $45 for any additional member from the same organization and $15 for students.
To renew, simply fill out our online membership form at www.spokaneprcouncil.org/join.asp, then print it out and mail it in with your membership dues to SPRC, P.O. Box 1060, Spokane, WA 99210.
For convenience and savings, you may also want to take advantage of our option to pre-pay for all of the 2005-2006 meetings upfront. In addition to saving you and/or your accounting department the hassle of processing transactions for each meeting, you’ll get 10 meetings for the price of nine. Simply include $81 ($9 member meeting fee x nine meetings) with your membership dues. Non-members may also pre-pay for meetings, but the cost is $99 ($11 non-member meeting fee x nine meetings).
Please contact SPRC Membership Chair Sara Johnston at saraj@desautelhege.com or 444-2350 if you have any questions.
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Watch for Member Survey
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We Need Your Input!
As an SPRC member your input and feedback are always critical to our success. Keep your eyes open for our upcoming member survey and please take the time to provide your feedback as it will play a vital role in the development of SPRC’s 5-year strategic plan.
And just in case you weren't sure you'd be able to squeeze a little ol' survey into your busy schedule—All participants will be entered to win a gift certificate to Latah Bistro!
We look forward to your input.
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SPARC Planning Committee Opportunity
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Think SPARC. Think Limelight. Think How You Can Help.
SPARC Awards Chair Yvonne Lopez-Morton is looking for SPRC members to serve on the 2005-2006 SPARC planning committee - with the first meeting currently scheduled for November.
If you would like to serve on this committee, please e-mail Yvonne at yvonnem@spokaneschools.org or call 354-7290 weekdays.
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On Deck....
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Be sure to join us in October for the Secrets Behind Spokane's Most Successful Events.
Panelists Megan Freehan, Marketing & Sponsorship Manager, Spokane Hoopfest; Chris Martin, Executive Director, First Night Spokane and Don Kardong, Race Director, Bloomsday will be on hand to provide insight and advice on successful event planning.
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Parting Thought
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"An idea is a point of departure and no more. As soon as you elaborate it, it becomes transformed by thought."
--Pablo Picasso
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MarCom Website
IN THIS ISSUE
NEXT MEETING
The Customer Is Not Always Right
September 9, 2005
7:15am - 8:55am
Cataldo Hall, Gonzaga University
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2010 MarCom Leadership
President
Ashley Martin
Klundt | Hosmer
509-456-5576 x119
ashleym@klundthosmer.com
Vice President, Incoming President, Internship Chair
Alyssa Ando
Sterling International, Inc.
509-343-3688
alyssa@rescue.com
Past President
Allison Benjamin
Cancer Care Northwest
509-228-1335
benjaaa@ccnw.net
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2010 DIRECTORS
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