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March 2005 Program
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Don't Get Lost in Translation: Messaging Tactics for Changing Demographics
 Cultural competency is an essential issue for public relations practitioners in today's multi-cultural world, according to Dora Tovar, speaker at the SPRC/PRSA 7:30 a.m. breakfast meeting on Friday, March 4 at Gonzaga University's COG.
"Don't Get Lost in Translation" will emphasize the importance of not taking shortcuts when working with diverse communities.
Tovar is president and managing partner of The Tovar Manriquez Group. She has over 17 years public relations experience on behalf of advocacy organizations, government and corporate America in California, Texas, Washington, D.C. and New York, and holds a masters degree in Public Affairs from the LBJ School of Public Affairs, University of Texas at Austin and an undergraduate degree in Political Science from UCLA.
Tovar's presentation will focus especially on working with Hispanic publics, which have become more and more significant in the Northwest over the past decade.
”It’s especially easy to miss key motivators when working with Hispanic publics if the practitioner isn’t aware of the publics’ preferences," says Tovar.
An advocate and leader for Hispanic issues, she heightened the visibility and public positioning of the Hispanic Association on Corporate Responsibility a non-profit organization dedicated to increasing Hispanic leadership in corporate boardrooms. Tovar's dialogue with Fortune Magazine led the magazine to aggressively develop its periodic report, "Best Companies for Minorities."
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Say, Say...Sara J.
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Power of a Network
By Sara Johnston, SPRC president
At different times I’ve thought about our use of the term networking. What does it really even mean? Why is it so important? Why do we view it as such a crucial element of our organization?
A few weeks back, Annie Matlow was sharing the story of how the first person in the field she met when she came to town was Maggie Crabtree. Can you imagine anyone better to have as a first contact? Then I began to think about how the SPRC/PRSA network has affected me. I was just wrapping up my Bachelors in PR at Eastern Washington University. Steve Blewett reminded class every month about this great PR group in town that the class should really get involved with in some way.
The first breakfast meeting that I attended, I was slightly freaked out that when I stood up to introduce myself, the chair would go flying and I’d make an interesting first impression. Luckily, the chair stayed grounded and I was able to articulate my name, that I was about to graduate and that I was looking for a job. I don’t really remember the speaker, not sure what was on the breakfast menu…but what I do remember is Susan Cerutti-Jensen coming up to me after the meeting, giving me her card and saying that she knew about a few open positions and she would be happy to brainstorm with me about opportunities in the field. Susan’s offer to brainstorm translated into an interview, and more importantly, a connection to the field. What an incredible first impression this dynamic professional and the organization made on me as a young professional.
This got me thinking about the importance of SPRC, PRSA and the networking that we promote, nurture as a core value of our organizations and work to grow each time we meet. These stories are just two examples of the power of networking. If you have one, please pass it on; I’d love to hear them! Networking is important to each of us for different reasons and means something slightly different for each of us, but is truly beneficial.
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Impending Deadline Ahead!
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Friday, March 25, 2005 is the submission deadline for SPARC Award entries. Watch for more information coming soon! |
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Call for Volunteers by Ad Fed
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Here's a call for committee members for TASC - Teens Against Substance Abuse Campaign. Possibly you, or someone in your organization would like to participate in this Spokane Ad Fed supported program.
TASC is a perfect opportunity to meet others in the ad biz, show your support for the Ad Fed and help kids!
TASC - What is it? Teens Against Substance Abuse Campaign. Teens from area junior high schools will create advertising (print, radio, television, editorial, outdoor and campaigns) telling their peers to stay away from drugs and alcohol. Their creative will be judged and rewarded at an annual awards ceremony at Avista. These kids can come up with some pretty good stuff!
Who do we need? YOU! Energetic people who want to help, know a bit about the ad business and can donate a small portion of their time over the next 3 months.
What will you have to do? Help promote TASC to area junior high schools, help secure sponsors, help prepare for the awards event. Whatever you're comfortable with!
How many committee members do we need? Lots. Do you know how many junior high schools there are around here? Lots!
How do you get involved? Contact Jason Johnston - TASC Chair - at 624.4407 or jason@johnstonprinting.com
If you know someone who might be interested within your organization, please feel free to forward this message on to them. Read more about TASC.
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MarCom Website
IN THIS ISSUE
NEXT MEETING
Don't Get Lost in Translation: Messaging Tactics for Changing Demographics
March 4, 2005
7:30am - 9:00am
COG
Gonzaga University
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2010 MarCom Leadership
President
Ashley Martin
Klundt | Hosmer
509-456-5576 x119
ashleym@klundthosmer.com
Vice President, Incoming President, Internship Chair
Alyssa Ando
Sterling International, Inc.
509-343-3688
alyssa@rescue.com
Past President
Allison Benjamin
Cancer Care Northwest
509-228-1335
benjaaa@ccnw.net
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2010 DIRECTORS
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