An “Instant Gratification” media relations tour, a portrait of a professor, and two conservation focused campaigns were the big winners at the14th Annual “Spark Awards” presentation on April 23 at The Lincoln Center.
The Spark Awards are presented by the Spokane Regional Marketing and Communications Association (Spokane MarCom) to recognize the best work by local marketing, communications and public relations professionals.
Local professionals submitted 120 entries ranging from publications and feature stories, to Web site designs and media relations campaigns. The award entries were sent to the Capital City Communicators of Boise to be judged. The top four out of all submissions received Brightest Spark Awards. The first three Brightest Spark Awards chosen from individual projects, based on numerical scoring by the judges, were:
“Keeping your Forest Healthy” by Natural Resources Conservation Service (Ron Nichols & SuzAnne DeMaine), in the Communications Campaigns division.
“As the Wood Turns” by Natural Resources Conservation Service (Ron Nichols & SuzAnne DeMaine), in the Special Publications division.
“A Portrait of Leonard Oakland” by
The fourth Brightest Spark, the Dussault Award, was chosen from among submitted campaigns/programs at the discretion of the judges. This “best of show” award received perfect scores and recognized a campaign/program that had a significant impact on the economy and prosperity of our region. The winner of the Brightest Spark / Dussault Award was the:
“2008 Instant Gratification Media FAM” by the Spokane Regional Convention & Visitors Bureau (Jeanna Hofmeister,
The judges awarded Excellence and Merit Awards for each submission category based upon specified criteria. All of the award winners are listed below in this release. A complete list of 2009 Spark Award winners can also be found at www.spokanemarcom.com.
Spokane MarCom is Spokane’s leading communication organization dedicated to advancing the integrated marketing communication profession through professional development, community impact and commitment to credibility. Proceeds from the Spark Awards fund internships for area college students seeking careers in marketing, communications or related fields.
The 2009 Brightest Spark Award winners:
Brightest Spark – Dussault Award
Media Relations
Jeanna Hofmeister,
Spokane Regional Convention & Visitors Bureau
2008 Instant Gratification Media FAM
Brightest Spark
Communications Campaigns - External Marketing Communications
Ron Nichols & SuzAnne DeMaine
Natural Resources Conservation Service
Keeping your Forest Healthy
Brightest Spark
Audio Visual – Video Presentation, One-time, One minute or longer
Greg Orwig, Andrea Palpant Dilley, Pam Parker & Tad Wisenor
Whitworth University
A Portrait of Leonard Oakland
Brightest Spark
Special Publications – Other
Ron Nichols & SuzAnne DeMaine
Natural Resources Conservation Service
As the Wood Turns
Below are the 2009 Spark Award Excellence and Merit winners:
Audio-Visual
Video Presentation, one-time, one-minute or longer
Award of Excellence
Whitworth University
Whitworth University
“A Portrait of Leonard Oakland”
Award of Merit
Spokane Regional Convention & Visitors Bureau & Corner Booth Media
Spokane Regional Convention & Visitors Bureau
“Square Dance Video”
Award of Merit
LeMaster Daniels
LeMaster Daniels
“Celebrating 100 Years and Counting”
Award of Merit
Gonzaga University Marketing and Communications
Gonzaga University Marketing and Communications
“Ignation Gala Video”
TV spot or PSA, one-minute or less
Award of Excellence
Sterling International
Sterling International
“Rumble” – RESCUE! W·H·Y Trap for Wasps, Hornets and Yellowjackets
Award of Merit
Sterling International
Sterling International
“Break Room” – RESCUE! W·H·Y Trap for Wasps, Hornets and Yellowjackets
Award of Merit
Thinking Cap and Hamilton Studio
Thinking Cap and
“Cover Your Head” – Condom spot
Series of TV spots or PSA’s
Award of Merit
Greater Spokane Incorporated & Corner Booth Media
Greater
“Greater Spokane Incorporated TV Spots”
30 or 60 second Radio spot
Award of Merit
Natural Resources Conservation Service & SoundLogic Audio
Natural Resources Conservation Service
“Forest Health: Dr. Branch Breaks the News”
Print Publications
Brochures
Award of Excellence
Natural Resources Conservation Service
Natural Resources Conservation Service
“Keeping Your Forest Healthy”
Award of Merit
Whitworth University
Whitworth University
“Whitworth University at a Glance Brochure”
Award of Merit
Desautel Hege Communications, Sean Maloney Design & Johnston Printing
Desautel Hege Communications
“Make An Impression Promotional Brochure”
Four-color Magazine
Award of Excellence
EWU Marketing and Communications
“Eastern Magazine”
Award of Merit
Saint George’s School
“Saint George’s Magazine”
Newspapers
Award of Excellence
WSU Today/Washington State University
“WSU Today”
Newsletters
Award of Excellence
Northwest MedStar
“Northwest MedStar Membership Newsletter”
Annual Reports
Award of Excellence
Gonzaga University Marketing and Communications
“Report of the President”
Award of Merit
Spokane Regional Convention & Visitors Bureau and Klündt Hosmer Design
Spokane Regional Convention & Visitors Bureau
“2007 Annual Report”
Award of Merit
Whitworth University
“Whitworth University 2007-08 Annual Report Calendar”
Direct Mail
Award of Excellence
Whitworth University
“The ‘Flat George’ Appeal for Whitworth’s GOLD”
Award of Merit
Pearson Packaging Systems and Mentus
Pearson Packaging Systems
“Sweet Deal!”
Award of Merit
Gonzaga University Annual Giving Department
Gonzaga University
“Gonzaga University Crossover Solicitation”
Special Publications
Award of Excellence
Natural Resources Conservation Service
“As the Wood Turns CD Package”
Award of Merit
Whitworth University
“Old Bones in a New Vernacular: Highlights from the Whitworth University Permanent Collections Book”
Award of Merit
Spokane Regional Convention & Visitors Bureau and Klündt Hosmer Design
Spokane Regional Convention & Visitors Bureau
“2008-2009 Spokane Regional Visitors Guide”
Design
Posters
Award of Merit
Desautel Hege Communications, Sean Maloney Design & Johnston Printing
Washington State Department of Health
West Nile Virus Campaign Poster
Logo Identity Package
Award of Excellence
Klündt Hosmer
Cancer Care Northwest
Cancer Care Northwest Logo and Stationery Kit
Award of Merit
Klündt Hosmer
Spokane Regional Convention & Visitors Bureau
Business Card Series
Award of Merit
Spokane Regional Convention & Visitors Bureau
SpokeFest
SpokeFest Branding
Visual Displays
Award of Excellence
Klündt Hosmer
Pearson Packaging Systems
ROBOTIC INVASION!
Award of Merit
Natural Resources Conservation Service
Just What the Doctor Ordered
Invitation or Greeting Card
Award of Excellence
Coffman Engineers, Inc.
12th Annual Golf Tournament Invite
Award of Merit
Spokane Regional Convention & Visitors Bureau and Klündt Hosmer
Spokane Regional Convention & Visitors Bureau
2008 Thanksgiving Card
Award of Merit
Gonzaga University Marketing and Communications
Ignation Gala Invitation Package
Other
Award of Excellence
Sterling International, Inc.
W∙H∙Y Trap Package and Floor Display
Award of Merit
Spokane Regional Convention & Visitors Bureau and Klündt Hosmer Design
Spokane Regional Convention & Visitors Bureau
2008 Annual Meeting Brand
Writing
News Release
Award of Excellence
Natural Resources Conservation Service
“Uncommon Winter Producing Average Snowpack”
Award of Merit
Whitworth University
“High Altitude Balloon Launch”
Feature Writing
Award of Excellence
Saint George’s School
“Appreciating Deena”
Award of Merit
Saint George’s School
“My Time of Service”
Award of Merit
Natural Resources Conservation Service
“Walla Walla Producer Growing With the Times”
Recurring Columns & Editorials
Award of Excellence
Sterling International, Inc.
“RESCUE! BugBlog”
Other
Award of Excellence
LeMaster Daniels
“Key Personal Bios”
Electronic and Interactive Communications
External Internet Sites
Award of Excellence
Spokane Regional Convention & Visitors Bureau
VisitSpokane.com redesign
Award of Merit
Spokane Web Communications
The Liberty Lake Splash/Internet
Award of Merit
Gonzaga University Marketing and Communications
Gonzaga University Website redesign
Internal Intranet Sites
Award of Excellence
WSU Today/Washington State University
WSU Today Online
E-zines & E-newsletters
Award of Excellence
Sterling International, Inc.
“RESCUE! BugBlog”
Award of Merit
Washington State University-Spokane
“WSU Spokane Campus Bulletin”
Other
Award of Excellence
Whitworth University
“Year-End E-mail Campaign for the Whitworth Fund”
Award of Merit
Washington State University-Spokane
“Driving Eyeballs to YouTube”
Media Relations
Award of Excellence
Spokane Regional Convention & Visitors Bureau
“2008 Instant Gratification Media FAM”
Award of Merit
River Park Square and Rockey Hill & Knowlton
River Park Square
“Holiday 2008 Media Relations Campaign”
Award of Merit
Desautel Hege Communications
Washington Center for Nursing
“Washington Center for Nursing Media Campaign”
Internal Communications
Award of Merit
Pacific University – Desautel Hege Communications, Modern Mind & Jelvetica
Pacific University
“Pacific University Branding Project”
External Marketing Communications
Award of Excellence
Natural Resources Conservation Service
“Keeping your Forest Healthy”
Award of Merit
Sterling International, Inc.
“W·H·Y is the Answer”
Award of Merit
LeMaster Daniels – Desautel Hege Communications & Anderson Mraz Design
LeMaster Daniels
“LeMaster Daniels 100th Anniversary Campaign”
Crisis Communications
Award of Merit
Coffman Engineers, Inc.
“Crisis Communications Plan”
Community Government Relations
Award of Excellence
Rockey Hill & Knowlton
Inland Northwest Blood Center
“Al Whitney and Platelets Across America”