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2010 Spark Dussault Winner: Gonzaga University, “Share Inspiration”
June 4, 2010
7:30am - 9:00am
Gonzaga University McCarthey Athletic Center, Herak Club Room
801 N. Cincinnati St.
Spokane, WA 99201
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June's meeting will feature a presentation of the 2010 Dussault Award Winner – Gonzaga University's “Share Inspiration” Campaign. The Dussault Award is Spokane MarCom Association's “best of show” award, named after Gonzaga's Fr. Arthur Dussault who founded the organization, given annually at the Spark Awards.
Gonzaga University Relations team members Dave Sonntag, assistant vice president of marketing and communications; Dori Sonntag, director of Annual Giving; and Matt Gollnick, senior interactive/web designer will join Jeff Sanborn, partner, Magner Sanborn in walking through the strategy, implementation and results of the campaign.
Share Inspiration was a campaign built to respond to the critical financial aid needs of Gonzaga's students as a result of the world's economic downturn. It also became very much a branding campaign, capturing the moment in time of Fr. Spitzer's departure from Gonzaga's presidency. More than ever before, the campaign relied upon email, multimedia, social media, the Web and a total team effort to deliver results. Gonzaga's benefactors generously responded, allowing for the University's largest-ever year-to-year increase in financial aid to Gonzaga students.
So why was the campaign called Share Inspiration? You'll have to come to the meeting to find out. And hopefully you too will “be inspired.”
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