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"Designing Brand Identity" Program & Workshop with Alina Wheeler
February 5, 2010
7:30am - 11:30am
McCarthey Athletic Center - Foyer
801 N. Cincinnati St.
Spokane, WA 99201
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Brand identity development not only consists of fundamentals such as taglines or logomarks – but it describes a disciplined, collaborative process that contributes to the success of a brand.
Alina Wheeler is a worldwide branding expert and the author of DESIGNING BRAND IDENTITY: an essential guide for the whole branding team, from the CEO to the creative director, to the design and marketing team. It is the first book to deconstruct the branding process into a universal, disciplined five-phase methodology. Alina reinvents the idea of a marketing textbook, seeks to demystify branding, and illuminates the range of tools used by experienced practitioners. Her book demonstrates the relationship between strategy and design, and showcases best practices in the public and private sector around the world.
Traveling from Philadelphia to Spokane, she will be highlighting key ideas from her book during the February breakfast meeting from 7:30am to 9:00am, focusing on the fundamentals and process of designing brand identity. She will then conduct an optional 2-hour workshop following the meeting from 9:30am to 11:30am delving into the process with interactive components.
To purchase DESIGNING BRAND IDENTITY prior to the program, visit Alina's website at www.alinawheeler.com.
**SEE ATTACHED FLYER FOR MORE INFORMATION**
If you have any additional questions about the program or workshop, please contact Ashley Martin at 456-5576 x119 or ashleym@klundthosmer.com or Allison Benjamin at 228-1335 or benjaaa@ccnw.net.
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