The 2015 – 2016 programming year has been packed with lessons-learned across the MarCom spectrum. We’ve heard presentations on everything from public affairs and int… read more >
I’ve been thinking a lot about the presidential election despite my best efforts to do otherwise. It’s not that I don’t care about the direction of our country… read more >
“I know there are some places overseas that can fix my logo for $5 but I want to stay local so I’m hoping… read more >
Years ago, I worked in a small office, and our executive director got very excited about Strengths Finder 2.0. You take a quiz, and it tells you what your top five strengths (or… read more >
“We should create a viral video!” How many times have you heard that suggestion? We’ll just create something so clever, it will be shared a million times. Ever… read more >
I’m an obsessive list maker. I love a good hand written note that I can cross off for real. My life is full of scribbled on Post-It notes. It’s what works for me on … read more >
New Year! New You? By Stephanie Lilla, Spark Awards Judging Chair Happy New Year! Hope everyone had a fantastic holiday season; as we enter our first week back to … read more >
Communicating to your own staff often gets the short shrift. Sometimes you can be so focused on getting your message out to your customer, you forget that important audience of … read more >
We all know that if you can’t write well, you won’t be of much use in the marketing and communications industry. That’s why our profession is so important.… read more >
By Ronda Weaver, MarCom Sponsorship Chair One of the first things I do with new clients is a competitive audit to analyze what their competition is doing, especially as… read more >
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